— Hair 101

Understand what your hair is telling you.

Hair concerns can look similar but have different causes. Understanding the difference can help you choose a more suitable routine.

Start with what you notice. Open any card to see why it happens and what helps.

Dandruff
Scalp & Medical Care

Dandruff

Why it happens

Accumulation of dead skin, sebum, or chronic scalp conditions (like psoriasis or eczema) affecting the scalp barrier function.

How we fix it

Reset your scalp environment with a gentle deep-cleansing wash to remove oil and residue. If severe itching, redness, or thick flaking persists, seek medical advice from a doctor.
شامبو منظف شامبو منظف 350.00

Related concerns

Scalp is itchy with dandruff
Gummy hair
Structural Damage

Gummy hair

Why it happens

Bleaching, chemical straighteners, and high heat completely dissolve internal disulfide and hydrogen bonds, destroying the hair's core structure so it can't hold its form when wet.

How we fix it

Reach for a bond-building treatment tailored for bleached, heat-styled, or chemically straightened hair to help reconstruct internal bonds, smooth rough lengths, and restore softness and shine.
إصلاح اللمعان إصلاح اللمعان 300.00

Related concerns

Hair lost it's strength after coloring or chemical straighteningHair streches like gum when wet
Hair loss
Scalp & Medical Care

Hair loss

Why it happens

Excess buildup, heavy oils, or physical tension at the root can stress the scalp, leading to increased shedding and weaker-feeling hair.

How we fix it

Keep the scalp clean and free of heavy residue with a gentle detox wash so your roots can breathe, and always handle wet lengths gently to minimize tension. If hair loss persists, it may indicate an underlying medical condition.Please consult a doctor to find the root cause.
شامبو منظف شامبو منظف 350.00

Related concerns

Hair is shedding more than usual
Hydrophilic Hair
Frizz and Roughness

Hydrophilic Hair

Why it happens

Chlorine, hard water minerals, and excess heat dissolve the hair’s natural protective lipid layer (F-layer). This destroys its natural water-repelling defense, leaving hair porous and parched.

How we fix it

Reset your lengths with a deep wash to clear stripping residue, then follow with a lightweight leave-in conditioner to restore surface protection and soft manageability without an oily finish.
شامبو منظف شامبو منظف 350.00 بلسم يُترك على الشعر بلسم يُترك على الشعر 320.00

Related concerns

Hair becomes pouffy and frizzy when humidity is highHair is high porosity and absorbs water fast and loses it fastHair is damaged from pool water or hot shower water
Mechanical friction
Frizz and Roughness

Mechanical friction

Why it happens

Rough towel drying, tight hairstyles, and harsh brushing scrape away the protective cuticle layer. Without that smooth outer shield, strands catch on each other cause tangeling and friction.

How we fix it

Add immediate slip with a lightweight, protein-free conditioner in the shower, then protect lengths with a leave-in that reduces combing friction and protects hair from daily brushing wear.
بلسم مرطب بلسم مرطب 300.00 بلسم يُترك على الشعر بلسم يُترك على الشعر 320.00

Related concerns

Hair is frizzy and hard to comb when dryHair lost it's shine and softness
Mineral & Hard Water Buildup
Buildup & Heaviness

Mineral & Hard Water Buildup

Why it happens

Regular water contains minerals and salts that slowly build up on your hair over time. They form a rough film that's hard to get rid of, and with time, they make your hair feel stiff, look dull, and resist moisture.

How we fix it

You need to remove the mineral buildup to reveal the natural shine and smoothness underneath. Make sure you use a chelating shampoo, which effectively lifts hard water minerals without leaving a dry, squeaky feel.
شامبو منظف شامبو منظف 350.00

Related concerns

Hair is frizzy Even when it's wetHair feels stiff, rough, and waxy
Moisture overload
Structural Damage

Moisture overload

Why it happens

Washing hair too frequently without proper structural care (or heavy moisture overload) causes the inner core to repeatedly swell and shrink until it loses its elastic memory and natural curl pattern.

How we fix it

Balance your routine by clearing heavy residue with a detox wash, then apply a bond-building repairing gloss to rebuild internal core strength and restore natural bounce.
إصلاح اللمعان إصلاح اللمعان 300.00 شامبو منظف شامبو منظف 350.00

Related concerns

Curls lost it's pattern and now is shapelessHair lost the Moisture-Protein balanceHair takes forever to dry due to hygral fatigue

Twisted & Irregular Hair Shaft
Scalp & Medical Care

Twisted & Irregular Hair Shaft

Why it happens

A physical hair-shaft irregularity where individual strands twist naturally at irregular angles, making them unusually fragile and prone to snapping.

How we fix it

A trait of the hair shaft, so no product changes it. However, ewer, lighter products and gentle handling help, because heavy layering stiffens hair more. See a dermatologist if it’s persistent.
شامبو منظف شامبو منظف 350.00

Related concerns

Hair has unusuall texture -Pilli torti-
Product Buildup
Buildup & Heaviness

Product Buildup

Why it happens

Styling products and oils pile up on your hair over time. They aren't easy to wash out with a regular shampoo, leaving your strands feeling heavy, coated, and weighed down.

How we fix it

You need to do a deep-cleansing wash to reset your hair and clear away all that built-up residue so it feels light and fresh again.
شامبو منظف شامبو منظف 350.00

Related concerns

Hair Feels Coated & HeavyHair is low porosity and products sit on top and do not absorbHair became dry after protein products and now has protein overload
Raised Cuticles
Frizz and Roughness

Raised Cuticles

Why it happens

Using styling gels and volumizing products with a high pH forces your hair's outer cuticle layer to swell and stay open which changes the porosity of the hair from low to high, causing constant friction and ongoing dryness.

How we fix it

Switch to a lightweight, protein-free conditioner that adds slip and flexibility while smoothing down the cuticle without a heavy, coated feel.
بلسم يُترك على الشعر بلسم يُترك على الشعر 320.00

Related concerns

Extreme unexpected drynessHair became dry after using curly routine for a whileHair stopped absorbing moisturizing products
Stiff hair
Structural Damage

Stiff hair

Why it happens

Extreme moisture deprivation or an over-accumulation of heavy protein hardens the internal core, killing flexibility and causing strands to snap under pressure.

How we fix it

Wash away any surface barriers with a chelating wash, then restore elasticity using a lightweight, protein-free conditioner that softens without heavy weight.
شامبو منظف شامبو منظف 350.00 بلسم مرطب بلسم مرطب 300.00

Related concerns

Hair has split ends and dry shaftHair lost it's elasticity and movement and feels stiffHair feels dry and has alot of breakage